Progress the organisation
Build the leadership, expectations and operating method that turn individual performance into repeatable execution.
Chief revenue and commercial executive
Building the revenue organisation for the next stage.
I lead commercial organisations through growth, turnaround and modernisation. My work spans market choice, new business, expansion, retention, leadership, customer economics and operating discipline across venture-backed, private-equity-backed and established businesses.
The mandate is bigger than a number.
I progress functioning revenue organisations through the point at which their current structure, economics or ways of working no longer support the ambition.
Improve growth economics
Treat acquisition, conversion, retention, productivity and capital efficiency as one connected system.
Lead turnaround and scale
Establish commercial truth, make difficult decisions and align functions behind the same customer and outcome.
Modernise with AI
Redesign work around useful evidence, accountable decisions and measurable advantage without removing human agency.
Experience where the revenue job changes.
From first structured sales teams to international growth and a major PE-backed portfolio, the common work is progressing the organisation rather than preserving the inherited model.
Personio
General Manager (GTM) · Apr 2023–Mar 2025Multi-market growth and customer economics
Accountable across the UK, Ireland and Nordics. After joining in April 2023, I led a Q3 diagnostic, built the operating model, tested the hypotheses and implemented the intelligence and process behind the programme. The team developed the persona work, account-based marketing and collateral under my oversight.
- £14m→£24m
- UKI & RoW ARR
- 12%→37%
- value conversion
- −40%
- CAC payback
- 2.1×
- monthly signed MRR per FTE
One operating example: Q4 2023 booked revenue increased 28.2% year on year. The monetary value of bookings invoiced within 90 days improved from 85% to 92%. This measures invoicing of bookings, not cash collection or recognised revenue.
Omnipresent
Director of Sales · May 2021–Apr 2023New business and new-market growth
Led EMEA sales and North America expansion, embedded MEDDICC, coaching and evidence-backed forecasts, and grew the account-executive team from 12 to 25. Forecast accuracy exceeded 90%.
- 3×
- ARR growth, $8m→$24m
- 90→127%
- quota attainment
- 17→9 weeks
- sales cycle
Civica
Executive Director, Revenue across PWM and Health & Care, with a £120m P&L remit. GRR improved from 92% to 96% and operating expense reduced 22%.
Portfolio turnaroundJiminny
Built a repeatable acquisition process beyond founder-led selling, tripling ARR from $700k to $2.1m. Hired and trained two BDRs and two AEs.
0→1 buildReward Gateway
Sales & Service Director, ANZ and Head of Client Success. Led commercial activity improving regional EBIT from a £500k loss to £5.4m and NRR from 65% to 115%.
International growthExplore the evidence
Career Portfolio in Detail
Inspect the commercial challenges, operating changes and outcomes across each mandate.
Applied AI leadership
AI should surface judgement, not absorb agency.
MasterClass Executive is a selective, compressed AI leadership programme with an MBA-style curriculum, created with the University of Chicago Booth School of Business and built in collaboration with OpenAI.
The programme complements hands-on work identifying valuable use cases, redesigning workflows, joining commercial evidence and governing adoption. My test is practical: does AI help a person see, decide or intervene earlier—and can the business measure the result?
- 01Start with the operating decision, not the model.
- 02Measure commercial value and adoption together.
- 03Keep accountable people in control of the outcome.
MasterClass Executive is an executive-learning programme. It is not a Chicago Booth degree or an OpenAI employment or engineering credential.
The number matters. So does what sits behind it.
I want a team to understand why it is winning, where it is falling short and what it will do differently next week.
Understand before changing.
Listen to customers, inspect the work and test the explanation. Separate the visible symptom from the constraint limiting performance.
Give people a way to succeed.
Make expectations clear. Hire against the job, develop managers and coach the decisions that improve performance.
Make the evidence useful.
Choose measures that help people act. Review progress honestly, challenge the hypothesis and change course when the evidence calls for it.
Build ownership, not dependency.
Install methods that leaders and teams can understand, challenge and improve long after the initial change.
Current direction
Ready to own the next mandate from inside the business.
I am assessing permanent CRO, Chief Commercial Officer and executive VP or SVP mandates with genuine responsibility for revenue, people, investment and the operating system behind growth. My current engagements are designed for conclusion or transfer for the right permanent appointment.
A conversation about the next stage